Say hello and welcome to Ludwig, the latest member in the Loake Nordic family. From now on you can find him in our Stockholm Store and online Customer Service.

How did you get interested in quality shoes and clothes?

I’ve been very conscious of what I’ve been wearing for as long as I can remember. During my teens I first experimented with Scandinavian street-style but at 16 I found that classic menswear could be done cool and casual without being too posh or uptight. I also found that these clothes and shoes not only looked good but came with histories which intrigued me a lot.

Any special inspiration to your style?

My personal style is a mix of influences from Ivy League, Korean/Japanese tailoring, army wear, work wear, scandi-minimalism and a little dash of french chic. I like mixing formal and informal and therefore tend to look at those who I believe do it the best. People like Ethan Newton, Gauthier Borsarello and the people at Drake’s.

Last but not least, which are your favourite styles from Loake?

My three favourite styles at Loake are Russell in Polo Suede, Trinity in Onyx Black and Hiker. Three models that I believe are perfect for dressing up and dressing down. I’d wear all three models together with a suit but also with jeans and knits.